{"id":15698,"date":"2026-05-21T12:24:33","date_gmt":"2026-05-21T02:24:33","guid":{"rendered":"https:\/\/greenlifeindustryqld.org.au\/?post_type=product&#038;p=15698"},"modified":"2026-06-05T09:54:00","modified_gmt":"2026-06-04T23:54:00","slug":"20-hours-short-course-improving-a-business","status":"publish","type":"product","link":"https:\/\/greenlifeindustryqld.org.au\/product\/20-hours-short-course-improving-a-business\/","title":{"rendered":"20 HOURS SHORT COURSE IMPROVING A BUSINESS"},"content":{"rendered":"<p><strong>COURSE DESCRIPTION<\/strong><\/p>\n<p>This course will help you to see the possibilities for expanding your business; and understand how to make better decisions, with a greater chance of success in moving your business forward. Businesses can grow in different ways. Some may increase the range of products or services they sell. Others may increase the quantity of customers they are selling to. You may even diversify vertically. Producers or manufacturers may expand into distribution or retailing.&nbsp; Retailers or distributors may start producing some of what they sell.<\/p>\n<p>&nbsp;<\/p>\n<p>LESSONS<\/p>\n<p><strong>Lesson 1: Recognising Problems &#8211; Where Things Go Wrong?<\/strong><br \/>\nHow to Recognise Problems<br \/>\nWhat Do Most People Do?<br \/>\nFocus on the Issues<br \/>\nComparing Your Business to Your Competitors<br \/>\nMaintaining a Balanced Perspective<br \/>\nRecharge Your Batteries<br \/>\nAlways Run Your Business as if it is For Sale<br \/>\nChecklist for Identifying the Problem<br \/>\nFinance<br \/>\nProduct Range<br \/>\nCustomer Service<br \/>\nStaffing<br \/>\nMarketing<br \/>\nKnow your Competition<br \/>\nChecklist to Identify a Problem<\/p>\n<p><strong>Lesson 2: Changing with the Times<\/strong><br \/>\nHow Do You Do This?<br \/>\n1) Understanding Control<br \/>\n3) Adapt to Technology<br \/>\n5) Predict the Future<br \/>\n6) Know when to Get Out<br \/>\n6) Keep Learning<br \/>\nSome Golden Rules of Business<\/p>\n<p><strong>Lesson 3: Revise Financial Management<\/strong><br \/>\nInitial Start-up Finance<br \/>\nFinancial Difficulties in Business<br \/>\n1) Financial Service Providers<br \/>\n2) Spending<br \/>\n3) Payments<br \/>\nHow to Borrow Money and Get the Best Deal<br \/>\nBusiness Costing<br \/>\nPricing<br \/>\nCash Flow<br \/>\nEnsure as well as Insure<br \/>\nBudgeting<br \/>\nBookkeeping<br \/>\nOptions for Improving Your Financial Position<br \/>\nUp-scaling a Business<br \/>\nThe Cash Cycle \u2013 Cash Flow and Liquidity<br \/>\nManaging Bad Debts<\/p>\n<p><strong>Lesson 4: Revise Your Marketing<\/strong><br \/>\nWhat Do We Mean By Marketing?<br \/>\nRaising Awareness<br \/>\nConvincing Them to Buy<br \/>\nClosing a Sale<br \/>\nCollecting Payment<br \/>\nDo You Understand the Basic Principles of Marketing?<br \/>\nTarget Marketing<br \/>\nSupply and Demand<br \/>\nCompetition<br \/>\nKnow your Competition<br \/>\nOpening and Closing a Sale<br \/>\nBuilding a Client Base<br \/>\nVisibility and Impact<br \/>\nBillboards<br \/>\nSocial Media<br \/>\nWebsites<br \/>\nNewsletters<br \/>\nAggressive Advertising<br \/>\nBlogs<br \/>\nE-zines<br \/>\nDiscounts<br \/>\nCompetitions<br \/>\nNetworking<br \/>\nRe-focus Your Marketing<br \/>\nThe Law and Selling<br \/>\nMarketing Strategies<\/p>\n<p><strong>Lesson 5: Revise Your Product<\/strong><br \/>\nChoosing a Product Range<br \/>\nWhy is the Product Not Selling?<br \/>\nAnalysing the Product<br \/>\nCustomer Feedback<br \/>\nDeciding to Drop a Product<br \/>\nStaff Awareness of Products<br \/>\nUse Accounting Practices for Stock Tracking and Stock Control<br \/>\nProduct lines and mixes<br \/>\nProduct life cycle<\/p>\n<p><strong>Lesson 6:&nbsp; Revise and Engage Your Staff<\/strong><br \/>\nThe Individual as Staff<br \/>\nEmploy Staff When Needed<br \/>\nEmploying Permanent Staff<br \/>\nEmploy the Workforce You Need, Not the Workforce You Want<br \/>\nLegal Obligations and Moral Obligations When Employing Staff<br \/>\nWho Do You Employ?<br \/>\nEmploying Friends and Family \u2013 For and Against<br \/>\nMotivating Staff<br \/>\nIncentives<br \/>\nGiving Staff Responsibility<br \/>\nAvoiding Stress in Your Staff and Yourself<\/p>\n<p><strong>Lesson 7:&nbsp; Using Business Systems to Improve a Business<\/strong><br \/>\nSales funnels<br \/>\nWhat is a Sales Funnel?<br \/>\nThe Process<br \/>\nWays to Create Sales Funnels<br \/>\nWhat Does a Sales Funnel Look Like?<br \/>\nRetail Sales and Sales Funnels<br \/>\nKeeping the Momentum Up<br \/>\nSetting sales targets<br \/>\nSales analysis<br \/>\nwhy a Sales Analysis?<br \/>\nOther business systems<br \/>\ninventory Control<br \/>\nStriking a Better Deal &#8211; Optimising the Supply Chain<br \/>\nBudgeting and Budget Types<br \/>\nHow Do You Make a Properly Considered Decision?<br \/>\nSolving Problems Systematically<br \/>\nBusiness Problem Considerations<br \/>\nConclusion<\/p>\n<p><strong>COURSE FEATURES<\/strong><\/p>\n<ul>\n<li>20-hour, self-paced course<\/li>\n<li>Fully online, flexibly paced<\/li>\n<li>Optional practical tasks throughout<\/li>\n<li>Automated self-assessment tests<\/li>\n<li>&#8220;Certificate of Completion&#8221; on achieving a 60% pass rate on a final assessment<\/li>\n<\/ul>\n<p><strong>WHO SHOULD STUDY THIS COURSE?<\/strong><\/p>\n<p>This course is ideal for small business owners, managers, and entrepreneurs looking to identify and solve operational problems, adapt to change, strengthen financial management, improve marketing, refine product offerings, enhance staff performance, and implement effective business systems.<\/p>\n<p>&nbsp;<\/p>\n<p>Please fill out student form so we can send you your course information.<\/p>\n<p><strong><script>\nvar 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