{"id":15695,"date":"2026-05-21T12:22:50","date_gmt":"2026-05-21T02:22:50","guid":{"rendered":"https:\/\/greenlifeindustryqld.org.au\/?post_type=product&p=15695"},"modified":"2026-05-21T12:22:51","modified_gmt":"2026-05-21T02:22:51","slug":"20-hours-short-course-how-to-develop-products","status":"publish","type":"product","link":"https:\/\/greenlifeindustryqld.org.au\/product\/20-hours-short-course-how-to-develop-products\/","title":{"rendered":"20 HOURS SHORT COURSE HOW TO DEVELOP PRODUCTS"},"content":{"rendered":"

COURSE DESCRIPTION<\/strong><\/p>\n

This course sharpens your awareness of tasks and processes involved in developing any type of products. Developing any type of product always begins with a concept which may come from an individual person or a group. There are always decisions to be made in developing the concept, and those choices can either make it a better product that is easier to sell, or a more problematic product that is harder to sell. This course teaches you how to make better decisions about product development, and helps you to avoid overlooking aspects of product development that might make or break the success of that product.<\/p>\n

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LESSONS<\/p>\n

LESSON 1 NATURE AND SCOPE OF PRODUCT DEVELOPMENT
\n<\/strong>What type of product is it?
\nWho is your customer?
\nThe development process
\nResearch and development
\nProduct planning
\nPrototypes and testing 
\nPre-production phase 
\nCommercial release 
\nProduct lifecycle 
\nLesson 1 additional reading
\nReview what you have been learning<\/p>\n

LESSON 2 VIABILITY ASSESSMENT
\n<\/strong>Product concept analysis 
\nSupply and demand 
\nProduct validation 
\nCompetitor analysis
\nProduct differentiation 
\nLesson 2 additional reading 
\nReview what you have been learning<\/p>\n

LESSON 3 DEFINING THE PRODUCT AND THE PRODUCTION PROCESS
\n<\/strong>Generating ideas 
\nBrainstorming 
\nProduct planning 
\nProduction and plant equipment 
\nSourcing raw materials and components 
\nStaffing requirements 
\nGetting others involved in product planning 
\nProduct planning for lone wolves 
\nProduct roadmap 
\nOutsourcing 
\nLesson 3 additional reading 
\nReview what you have been learning<\/p>\n

LESSON 4 PRODUCT LEARNABILITY
\n<\/strong>Learnability factors 
\nImportant considerations 
\nLearnability for the right audience 
\nChildren and learnability 
\nEvaluating learnability 
\nTesting learnability 
\nReview what you have been learning <\/p>\n

LESSON 5 COSTING 
\n<\/strong>Cost of development 
\nCost of packaging design 
\nCost of certifications 
\nCost of manufacture 
\nMarketing costs 
\nProduct delivery 
\nProduct pricing 
\nPricing strategies 
\nReview what you have been learning
\n 
\nLESSON 6 PRESENTATION AND PACKAGING 
\n<\/strong>Packaging design 
\nPackaging supply 
\nLesson 6 additional reading 
\nReview what you have been learning<\/p>\n

LESSON 7 TESTING THE PRODUCT
\n<\/strong>Useability
\nReliability
\nProcess of testing
\nRapid prototyping 
\nOngoing market research 
\nLesson 7 additional reading 
\nReview what you have been learning <\/p>\n

LESSON 8 PRODUCT LIFECYCLE 
\n<\/strong>Development and introduction 
\nGrowth phase 
\nMaturity phase 
\nDecline phase 
\nRebirth 
\nReview what you have been learning<\/p>\n

LESSON 9 FUTURE PLANNING AND OTHER CONSIDERATIONS 
\n<\/strong>Success metrics 
\nProduct evolution 
\nPredictive product development 
\nConsiderations on product marketing 
\nOnline marketing 
\nSocial media 
\nSearch engine optimisation 
\nDirect marketing via email 
\nAdvantages and disadvantages of being first to market 
\nProtecting your product 
\nLesson 9 additional reading 
\nReview what you have been learning 
\nFinal assessment <\/p>\n

COURSE FEATURES<\/strong><\/p>\n